portfolio: SPRINT PCS
POINT OF PURCHASE ADVERTISING – POSTER CAMPAIGN – II
   
Services: content and copy development, digital illustration, graphic design

Sprint commissioned Suazion to redesign its existing point-of-purchase poster campaign (also created by Suazion). While the company wanted to keep the message the same, it desired a straightforward look appropriate for the upcoming holiday season. One of the posters designed by Suazion as part of this campaign was produced as a 40x60 foot banner in the center of one test mall, to promote Sprint's newest — and most expensive — MP3 handset. As a result, the number of inquiries into this handset had far surpassed those at other 26 store locations, according to Sprint PCS's May Seckular.

The sales of the Sprint PCS store
located in Palisades Mall were 20% higher
for the quarter that this campaign was on display.

May Seckular, Marketing Manager
Sprint PCS New York

related project: Sprint PCS direct mail loyalty program >
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